Sunday, May 27, 2007

Da Marketing Code and Blogging

Last week I had the privilege of speaking to an audience of almost a thousand marketers during the 38th National Marketing Conference, aptly titled "Da Marketing Code".

It was no easy feat.

The conference theme was based on the movie "Da Vinci Code" and everything revolved around that... down to the title of my talk "Google Marketing Secrets". In their opening speeches, PMA President Ricky Alegre and NMC Overall Chair Donald Patrick Lim promised that the conference was geared towards unlocking the code to the best marketing secrets.

The 2-day conference evolved from the traditional marketing strategies to new media on the second day. I was unfortunately not able to attend all the sessions.

Below are some of the key points I spoke about.

1. Why it is important to be searchable online. Read more about search marketing in a previous posts I made.

2. How to get found in the resulting chaos through all the marketing messages that consumers get bombarded with. Find the answer here.

3. Google products and services that can help your business. Learn also how you can inculcate Google in your daily routine by reading this. Check out also links to different Google products at the right side of my blog.

4. Do an integrated marketing approach. It is a MUST to have offline AND online campaigns.

5. And, new media trends. What tomorrow's landscape will be.

Missed my talk? I'll be talking next month in the Internet and Mobile Marketing Association Philippines general membership meeting and I'm doing a workshop series with the Philippine Trade & Training Center.

Over lunch with bigwigs such as Mr. Mon Lizardo, VP-Business & Linkages of, Mr. Ricky Alegre, President, Philippine Marketing Association, Dr. Nards Garcia, famous full professor of De La Salle University, Ms. Lizanne Uychaco, SVP & Chief Marketing Officer, PhilamLife, Mr. Rene A. Espinosa, President/CEO, Powermax Consulting Group Inc. and Mr. Christopher Paris Lacson, President, Habitats, the topic veered towards blogging. I was quite surprised that they were very much interested on blogging (I kept mentioning during my talk that Euro RCSG Manila Managing Partner/COO, Mr. Ed Mapa has a blog). They had many, many questions about it and I indulged them and encouraged them to set-up their own blogs. (I even got an offer for a consultancy job after, but had to decline gracefully :p).

I told them about a discussion I had with a UP professor that there should be a project to preserve the minds of the silver generation, those who are experts in their own right, be it in business, parenting or what-have-you. It was a very exciting discussion and they've requested to have a "blogging for CEOs" workshop since they had to go back to the conference and I had to run to my meeting.

Game! :)

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