Wednesday, May 30, 2007

A Sample of a New Media Campaign

Now with the end of Book 1 of ABS-CBN's Maging Sino Ka Man (a local telenovela/soap), I don't have anything to watch on TV. Well, I do prefer to entertain myself on-demand now - through Youtube, getting updated through my Google Reader and, of course searching for my interests through Google.

As a marketer, I pay attention to advertisements and imagine how the team behind it produced the ad. I know how hard it is to produce an ad and markets are much more difficult to profile nowadays because people have diverse interests. In the 38th National Marketing Conference I mentioned that new media should be part and parcel of a campaign. Aside from traditional programs, have an online counterpart to reach other markets such as a video, a podcast, a blog and, of course, a website.

Here are sample ads done by HP using Shrek characters as endorsers. It's fun to watch, doesn't feel like I'm watching an ad. I'm sure your children will enjoy watching it as well.

Fiona Ogre Princess

To All the Girls I've Loved Before

Dancing Through the Ages

To watch more videos from Far, Far Away go here.

1 comment:

  1. Hey – since you’re a YouTuber, you might want to check this out… There’s a video company that’s recruiting YouTubers and if they like your stuff, (and they should) they will actually pay you when your video gets a hit. Here’s their link It’s about time the people who make the videos get some of the money instead of it all going to YouTube!