Saturday, September 29, 2007

October Activities

SEM Conference

October 9 & 10, 2007
Hotel Intercontinental, Makati


Derek Callow
Regional Marketing Manager - South East Asia, Google

Google Analytics

Joel Sangria
Online Sales and Operation Manager - South East Asia, Google

More announcements coming...

Marketing through Communities

I remember being the only product manager who didn't have a budget for my marketing activities. I had to be creative and my boss then gave the directive that I should do community development which meant I had to partner with trade associations and other business organizations to promote the product I was handling.

I didn't know exactly what I was going to do with the trade associations I was going to partner with so I had to do some research. I searched through Google if there were organizations that matched the market I was targeting. After identifying the organizations I then looked up the events they were doing and figured out what I could do with them.

Remember, don't be shy. It is not enough to reach out to these organizations, you have to channel your enthusiasm to them as well. Aside from that you have to determine what their needs are and what solutions you can actually provide for them. I'd say it's easier to do community development for B2B associations rather than for B2C because their needs are much easier to determine.

Anyway, one concrete and recent example I have is the Taste Asia Blogger Food Fest (done in 2 parts). My training always reverts me towards doing activities that have more impact and with the least (or no) cost. I also have to make sure that what I do multiplies its effect.

I've been blogging for a year already and I did not really expect that it would be a way for me to reach out to communities. Blogging's just a past time, something to while away my time since I don't have officemates nearby to bug (like to throw a ball with or nudge to have some coffee with during breaktime). But, it's been a big help since these are people who are knowledgeable and have the energy to teach others as well.

The Taste Asia Blogger Food Fest was an unexpected event, but brought across a message for a slew of products I'm supposed to market. It was quite easy to do since I just basically used available free tools online which made it easy for me to organize the event amidst all the other activities I'm doing. Here are some of the tools I used to organize the event:

Gmail (sign-up now!)
Google Docs & Spreadsheets

After the event I realized I managed to talk about and use the following products as well:

Google Adwords
Google Adsense
Google Blogsearch
Youtube make your own custom channel!)
Picasa (create your albums online now)
Google Apps for Your Domain (create your own webpage free!)

Communities are important to any marketing strategy. It is also noteworthy to say that it helps in educating the market.

Happy Anniversary to An Apple a Day!

Tuesday, September 18, 2007

20th Philippine Advertising Congress

I still remember the first AdCon I attended. It was back in 2003 in Baguio. I'll never forget it coz I won PhP100,000 from the Philippine Daily Inquirer. Swerte? Actually it was the very first raffle I ever won. It was a thrilling experience indeed coz I wasn't really paying attention to the draw since I was having a migraine and fact is, I never really win in these things. So when I saw my number come up in the electronic tambiolo, I showed it to the VP-Sales of the company I was working for that time and she verified that it was my number. She started jumping up and down before I did. LOL.

Well, if you're interested, you can sign-up for the 20th Philippine Advertising Congress online.

Sunday, September 09, 2007

Learn More About Search Engine Optimization

For all those interested to learn more about search engine optimization/marketing. Attend the 1st SEMCON on October 9 to 10 at the Grand Ballroom, Hotel Intercontinnental.

For more details, click on the ad below:


Sunday, September 02, 2007

I Love Gmail

Gmail is part and parcel of my daily routine. I don't even need to log-in separately to other services I used whenever I am logged-in to my Gmail since I can easily access Blogger, Photos, Calendar, Google Reader, Google Adwords and my Google Docs & Spreadsheets and other Google services. It is like my house-key to my online life.

And it looks like a whole lot of other people are using it too. Watch the final cut of the Gmail video below -

Did you know though that you can use the Gmail platform for the email addresses of your own domain? Check it out and sign-up (for FREE!) through Google Apps for Your Domain.

Books! Books! Books!

I love books! I think I must've bought at least 10 books for the month of August alone despite the fact that I still have got quite a number of books to read. I was certainly awed by the number of books at the Manila International Book Fair and I really had a hard time staying away from the bookstores, lest I end up shopping for books again. Pffft. I must tell you though that it isn't going shopping that excites me, it's going to a bookstore. LOL.

Too bad Google Book Search wasn't around yet when I was doing all those research back in college and graduate school. It would have certainly been very useful to me. Well, I survived with Google Search and I could say I managed well with the traditional card catalogues, scrounging around dusty books, old newspapers, microfilmed data and all the other scholarly stuff I used to finish my thesis, case studies and other papers.

I would say kids are sooo lucky to have many, many tools to get the information they need nowadays. Google Book Search certainly helps both book lovers, researchers, browsers and publishers both ways. I'm sure kids in the provinces who don't have libraries in their schools or access to information would love to use Google Book Search.

Here's a video on how Google Book Search works -