Friday, November 09, 2007

How to Survive

I remember a speaker say in a convention, "If you're business cannot be found online, then where the hell are you?" Surprisingly, not many local businesses still cannot be found online and that convention I attended was one of the marketing forums that was held about 5 years ago.

I've been in the online advertising industry for more than 5 years and the growth has been tremendously slow. Why? There are many reasons why, but I think the greatest obstacle to its growth is fear. Fear of the unknown and fear of trying things out. Technology after all could sometimes be intimidating.

I always tell those who attend my speaking engagements not to fear anything when it comes to technology. "You can always click on the "undo button" or reboot!" That's what my Kuya told me when he enrolled me in logo programming classes when I was ten years old. And I still follow that principle (why do you think I started blogging? to learn about all these new stuff available online! and it's FREE!).

"It's easy!" I told several marketing bigwigs I had lunch with during the National Marketing Convention when they asked me if I could teach them to blog (I haven't gotten around to organizing that bit for them though). Well, all you basically do is educate yourself (see some tools on the sidebar) and you'll be well on your way to becoming a wholistic marketer (print, radio, TV + web and mobile!).

Find out more by listening to my colleague, Derek Callow, Regional Marketing Manager - Southeast Asia, Google Inc. when he talks about the "Future of Internet" in the 20th Philippine Advertising Congress.

I also have a series of workshops for "Marketing Your Business Online" in partnership with the Philippine Trade Training Center and on the following dates:

November 16, 2007 (Friday)
November 27, 2007 (Tuesday)
December 10 & 11 (Monday & Tuesday)

Those who will attend will get PhP2,500 worth of Google Adwords coupons. For more details please call Jeffrey Gumasing of PTTC.

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