Wednesday, July 04, 2007

New Media for Your Business

In the past two weeks I've been through a series of events in Cebu, Davao and Manila and CEOs, businessmen and people from different walks of life have asked me almost the same question -

What is the importance of putting your business online? How do we go about this? What is this blogging thingy?

If you're not online, where are you?

I've been involved in the online advertising business for about 7 years now and things have not been growing by leaps and bounds, but the interest is there. Appreciation for advertising online is now growing a bit. Businesses are recognizing the need to be searched online. Internet penetration in the Philippines is growing quite fast nowadays especially with the aggressive marketing stance the telcos are doing with their internet connectivity services.

How do we go about this?

I remember Dr. Ned Roberto saying in one of the DM Forums I attended years ago, that marketing will no longer be about mass marketing, but one-on-one marketing. With the many new ways to get information and the barrage of ways consumers get entertained, there is no one medium now that would allow you to reach the market fully. Find your niche, reach your target market... how? Be searchable!

How do you become searchable? The fastest and easiest way to do this on your own is to do a pay-per-click ad through Google Adwords. Yup, it is very easy and you can do it on your own. If it's rankings on search results you are after, then you are looking for a search engine optimizer.

Watch this video on Google and Brands -

Put your business online easily by using Google Apps for Your Domain. It's FREE! And all you need is a domain name. Sign-up and you're good to go in just a few minutes. Know more about Google Apps for Your Domain (and schools can definitely use this too!) through this video -

What is this Blogging Thingy?

I know sometimes I get so excited explaining what blogging is all about and my latest "victim" was SM Group of Companies Director Mr. Herbert Sy, the gracious host of the latest blogger event here in Manila. Blogging is basically a medium where individuals or companies can share their ideas/stories. The medium (which works as an online journal) may be used for personal or business use. Lately, quite a number of companies and PR agencies have been working with bloggers to gain attention and get feedback for their products and services.

Wanna set-up your own blog? Watch this -

1 comment:

  1. My gosh! Very helpful for new ones.