Monday, July 23, 2007

Internet Tools for SMEs

I was privileged to address almost 200 business owners for the Chinese-Filipino Business Club last week in Binondo. It is always a pleasure to spend time with SMEs and entrepreneurs since they have an insatiable thirst for knowledge.

So much education is still needed to bring all Philippine businesses online (I am hoping and praying for free wi-fi all over the country! Hehehe), but I am sure with staunch warriors such as and Jonas there would be significant growth in this arena in the internet industry. Now that’s a lot of good news.

So, let’s say you have a business and you’d like to put some presence online, what tools should you use:

(1) Gmail – the basic form of online communication

(2) Google Apps for Your Domain – create online presence for free using Google’s different platforms – Gmail, Gtalk, Google Calendar, Google Page Creator, Google Start Page, Google Docs & Spreadsheets

(3) Drive traffic to your website through
a. Google AddURL - Submitting your URL/website address to Google
b. Google Adwords - Advertising on Google

(4) Be more interactive with your customers through blogging
a. Blogger – create your blog/online business journal
b. Picasa – share your photos free
c. Youtube – need to show off your product through demos, upload those videos on Youtube
d. Myspace – put up a Myspace page and use this for podcasts as well

Here's Eric Schmidt (Google's CEO) and Terrence Merrill talking about Google Apps -

Now that’s a lot of FREE stuff! What are you waiting for? Sign-up today.


  1. Anonymous5:37 PM

    hi aileen, heard your talk in one of Janette Toral's seminars. Would it be Ok to ask for your email add? Have some google questions/suggestions.



  2. Hello po. You can ping me po at aileen.apolo in Gtalk :)

  3. Anonymous11:25 PM

    ano baga yang mga Gtalk at ping na yan hija? :)


  4. ay sorry po, kindly email me na lang po at aileen dot apolo at gmail dot com :)