The Universal McCann study on "Social Media Usage" claims that about 65.8% of active internet users in the Philippines read blogs. That's more than the circulation than any of the major broadsheets and magazines. With that in mind a lot of PR practitioners, marketers and advertising agencies have been taking notice (finally!) of the platform.
I've been asked time and time again by former colleagues, college classmates and friends what blogging is all about. They've been asking me because they found my blog somewhere and thought that using new media for their companies is something that they should look into.
Below are some slides that I put together for a workshop I did about blog marketing.
Feel free to ask questions.
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