For all those interested to learn more about search engine optimization/marketing. Attend the 1st SEMCON on October 9 to 10 at the Grand Ballroom, Hotel Intercontinnental.
For more details, click on the ad below:
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Sunday, September 09, 2007
Learn More About Search Engine Optimization
For all those interested to learn more about search engine optimization/marketing. Attend the 1st SEMCON on October 9 to 10 at the Grand Ballroom, Hotel Intercontinnental.
For more details, click on the ad below:
Thursday, May 24, 2007
SEO Buzz
May 23, 2007
At Max’s Restaurant, my second time this week.
A friend of mine just sent me an SMS about two girls talking in line at a money changer. Girl #1 said that she’s going to enroll and get a course in SEO because she heard SEOs earn six figures per month. Girl #2, apparently a SEO, said that she’s earning very little since she learned from the company she’s working for.
My unsolicited advice to Girl #2, do some freelancing and then quit your job and do it full time. (I just hope you’re not an employee of one of my friends). LOL. Who knows, you just might be the next SEO World Champion.
Anyway, during the IFEX I got asked a lot about “getting found on top at Google”. I had to be careful about using the words “ranking”, “search engine optimization”, “algorithms” and “robots”. Whenever I mentioned one of those words, the person’s eyes I was talking to would glaze over. Those simple, almost non-techie terms is not the way to explain SEO to traditional business people. (Put down your brows my dear tech blogger friends, try sitting in my workshops and you’ll understand what I’m saying).
Search engine optimization is "The act of altering a web site so that it does well in the organic, crawler-based listings of search engines" (from here). There is a whole industry for this and they basically work on getting your website to the first page of the search results to your query. Lost? It’s like when you open the yellow pages, it’s the first ad that comes to your attention (the biggest one usually).
SEO is very exciting and it’s interesting to note that SEO Philippines founder will be teaching in a university soon. It’s also part of a workshop series I will be doing with the Philippine Trade Training Center. Abangan.
At Max’s Restaurant, my second time this week.
A friend of mine just sent me an SMS about two girls talking in line at a money changer. Girl #1 said that she’s going to enroll and get a course in SEO because she heard SEOs earn six figures per month. Girl #2, apparently a SEO, said that she’s earning very little since she learned from the company she’s working for.
My unsolicited advice to Girl #2, do some freelancing and then quit your job and do it full time. (I just hope you’re not an employee of one of my friends). LOL. Who knows, you just might be the next SEO World Champion.
Anyway, during the IFEX I got asked a lot about “getting found on top at Google”. I had to be careful about using the words “ranking”, “search engine optimization”, “algorithms” and “robots”. Whenever I mentioned one of those words, the person’s eyes I was talking to would glaze over. Those simple, almost non-techie terms is not the way to explain SEO to traditional business people. (Put down your brows my dear tech blogger friends, try sitting in my workshops and you’ll understand what I’m saying).
Search engine optimization is "The act of altering a web site so that it does well in the organic, crawler-based listings of search engines" (from here). There is a whole industry for this and they basically work on getting your website to the first page of the search results to your query. Lost? It’s like when you open the yellow pages, it’s the first ad that comes to your attention (the biggest one usually).
SEO is very exciting and it’s interesting to note that SEO Philippines founder will be teaching in a university soon. It’s also part of a workshop series I will be doing with the Philippine Trade Training Center. Abangan.
Saturday, March 24, 2007
Search Engine Marketing for Non-Techies
I didn't know that as early as 1999 I was already doing search engine marketing and optimization. Back then I was an entrepreneur with my Mom and we were trying out our hand at exporting. Our main revenue source was getting leads through our homemade website. Aside from including the URL in our business cards, catalog and flyers (all homemade!) I thought that it would be imperative to make our website searchable.
During that time I was an avid user of Altavista and Yehey. I simply submitted our website's URL there and to other search engines and directories. I also made sure that our website was structured well and I didn't use that much graphics (well, uh, I'm no fab web designer!). Little did I know that this was already SEM and SEO work.
Tagging or labelling is also very important. I guess since I worked for the YP for quite some time I got used to classifying/categorizing things and this has helped me label my posts easily. One of my friends said that it's unfair that I'm a natural at tagging stuff. I guess this is because I think like a user, well I AM a user (an avid user!) that's why it's easy for me to think of labels for my posts.
Who would've thought that when you search for "rich pinoy" my blog would come out second in the search results? (Now I gotta work on being that rich Pinoy!).
And who would've thought that searches for "Puerto Galera" would put my blog at number 2?
I'm no SEO expert, if you want in-depth SEO advise I suggest you speak with Marc or Ely or find a SEO through SEO Philippines. Just make sure you:
(1) add your URL in Google;
(2) define your content architecture properly (think like your user!);
(3) have a SEO around during web development; and
(4) for those with blogs, label your posts properly (again, think like your reader!)
During that time I was an avid user of Altavista and Yehey. I simply submitted our website's URL there and to other search engines and directories. I also made sure that our website was structured well and I didn't use that much graphics (well, uh, I'm no fab web designer!). Little did I know that this was already SEM and SEO work.
Tagging or labelling is also very important. I guess since I worked for the YP for quite some time I got used to classifying/categorizing things and this has helped me label my posts easily. One of my friends said that it's unfair that I'm a natural at tagging stuff. I guess this is because I think like a user, well I AM a user (an avid user!) that's why it's easy for me to think of labels for my posts.
Who would've thought that when you search for "rich pinoy" my blog would come out second in the search results? (Now I gotta work on being that rich Pinoy!).
And who would've thought that searches for "Puerto Galera" would put my blog at number 2?
I'm no SEO expert, if you want in-depth SEO advise I suggest you speak with Marc or Ely or find a SEO through SEO Philippines. Just make sure you:
(1) add your URL in Google;
(2) define your content architecture properly (think like your user!);
(3) have a SEO around during web development; and
(4) for those with blogs, label your posts properly (again, think like your reader!)
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