Learn more about marketing your business online! We have the following workshops for entrepreneurs, marketers and advertising agencies/specialists.
Those with websites will get a FREE Google Adwords coupon worth PhP2,500.
November 16, Friday
Marketing Your Business Online
in cooperation with Yehey.com and PTTC
Philippine Trade Training Center
Buendia, Makati, Metro Manila
1:00 to 5:00 p.m.
*For inquiries please call Jeffrey Gumasing of PTTC
**Fee is PhP75 payable to PTTC
***You may also leave a comment below to sign-up, please leave your name, company name and website address and the date you are attending. Check the guest list if you've been signed-up.
November 27, Tuesday
Marketing Your Business Online (postponed to December 11)
in cooperation with Yehey.com and PTTC
Philippine Trade Training Center
Buendia, Makati, Metro Manila
1:00 to 5:00 p.m.
*For inquiries please call Jeffrey Gumasing of PTTC
**Fee is PhP75 payable to PTTC
***You may also leave a comment below to sign-up, please leave your name, company name and website address and the date you are attending. Check the guest list if you've been signed-up.
November 28, Wednesday
ICT for Business
Google Advertising Case Studies for SMEs
in cooperation with Digitalfilipino.com
National Computer Center
Quezon City, Metro Manila
*To join this, please get in touch with Janette Toral.
December 10 & 11, Monday & Tuesday
Marketing Your Business Online (hands on workshop)
in cooperation with Yehey.com and PTTC
Philippine Trade Training Center
Buendia, Makati, Metro Manila
1:00 to 5:00 p.m.
*For inquiries please call Jeffrey Gumasing of PTTC
**Fee is PhP75 payable to PTTC
***You may also leave a comment below to sign-up, please leave your name, company name and website address and the date you are attending. Check the guest list if you've been signed-up.
Showing posts with label google adwords. Show all posts
Showing posts with label google adwords. Show all posts
Monday, November 12, 2007
Friday, July 27, 2007
How to Create an Ad in Google
I've been going around in the past few months talking about advertising on Google, but I've only been skimming on why it's important to have web presence. I've received quite a number of inquiries on how to go about it, so here are simple steps on how to create your own advertising campaign on Google. You can also more accurately learn how to go about advertising on Google through the Google Adwords Learning Center which has text and video tutorials. You can also browse through the Google Adwords Help Page.
Before signing up make sure you have defined who your target market is for the website or blog you wish to promote. This will make things a whole lot easier. I was quite messed up when I tried defining the market for my personal blog because I basically write about anything under the sun. And that lead me to create my other blogs (travel and wedding planning). But, I digress, so here are the steps on how to create an online marketing campaign.
Step 1. Sign-up for a Google Adwords account here. Make sure you click on "Start Now". You will then go through a guided tour on how to create a campaign. No worries, you will have to activate it before it starts running so you can just play around with it first before creating the real campaign (and you don't get charged unless your campaign is already active).
Step 2. Now let's assume you've already created your account and you left it off and after a few days or hours you're now ready to create an ad campaign.
Step 3. When you log-in to your Google Adwords account you will see this page. To create a campaign choose between "keyword targeted" or "site targeted". For beginners I recommend doing a "keyword targeted" campaign. Now you can rename "Campaign #1" to whatever you want (if you're going to do multiple websites I suggest naming it to "Website Name Campaign"). I just named mine "Campaign #1".
Step 4. Click on the campaign name and you will be brought to the page where you can create Ad Groups. Click on "Create New Ad Group".
Step 5. Now you will be brought to the "Create New Ad Group" set-up page. All you need to do is name the Ad Group. I named mine "New Media Marketing"
Step 6. Now you will be brought to the "Create an Ad" page. Just fill it up (and make sure you follow the editorial policy).
Step 7. Press continue when you are done with your ad's copy. You will then be asked to choose the keywords for your campaign. The page will have suggestions which you can easily add up to the keyword box and you can search for other keywords as well. Bare in mind that you don't really need loads and loads of keywords.
Step 8. When done, press continue and you will be brought to the page which will make you define how much your default CPC bid is. You can also click on the "Traffic Estimator" to find out the estimated traffic, rank and costs of your chosen keyword(s). You can also add and delete keywords through the "Edit Keyword List".
Step 9. You can then review and change the keywords and your bids when you press continue.
Step 10. Review your selection and then "Save the Ad Group". Your ad is now running (unless you pause it).
Easy isn't it? Come on! Try it now! If all else fails, let me know and I'll hook you up with a local Google Advertising Professional.
Cheerios!
Before signing up make sure you have defined who your target market is for the website or blog you wish to promote. This will make things a whole lot easier. I was quite messed up when I tried defining the market for my personal blog because I basically write about anything under the sun. And that lead me to create my other blogs (travel and wedding planning). But, I digress, so here are the steps on how to create an online marketing campaign.
Step 1. Sign-up for a Google Adwords account here. Make sure you click on "Start Now". You will then go through a guided tour on how to create a campaign. No worries, you will have to activate it before it starts running so you can just play around with it first before creating the real campaign (and you don't get charged unless your campaign is already active).
Step 2. Now let's assume you've already created your account and you left it off and after a few days or hours you're now ready to create an ad campaign.
Step 3. When you log-in to your Google Adwords account you will see this page. To create a campaign choose between "keyword targeted" or "site targeted". For beginners I recommend doing a "keyword targeted" campaign. Now you can rename "Campaign #1" to whatever you want (if you're going to do multiple websites I suggest naming it to "Website Name Campaign"). I just named mine "Campaign #1".
Step 4. Click on the campaign name and you will be brought to the page where you can create Ad Groups. Click on "Create New Ad Group".
Step 5. Now you will be brought to the "Create New Ad Group" set-up page. All you need to do is name the Ad Group. I named mine "New Media Marketing"
Step 6. Now you will be brought to the "Create an Ad" page. Just fill it up (and make sure you follow the editorial policy).
Step 7. Press continue when you are done with your ad's copy. You will then be asked to choose the keywords for your campaign. The page will have suggestions which you can easily add up to the keyword box and you can search for other keywords as well. Bare in mind that you don't really need loads and loads of keywords.
Step 8. When done, press continue and you will be brought to the page which will make you define how much your default CPC bid is. You can also click on the "Traffic Estimator" to find out the estimated traffic, rank and costs of your chosen keyword(s). You can also add and delete keywords through the "Edit Keyword List".
Step 9. You can then review and change the keywords and your bids when you press continue.
Step 10. Review your selection and then "Save the Ad Group". Your ad is now running (unless you pause it).
Easy isn't it? Come on! Try it now! If all else fails, let me know and I'll hook you up with a local Google Advertising Professional.
Cheerios!
Wednesday, July 04, 2007
New Media for Your Business
In the past two weeks I've been through a series of events in Cebu, Davao and Manila and CEOs, businessmen and people from different walks of life have asked me almost the same question -
What is the importance of putting your business online? How do we go about this? What is this blogging thingy?
If you're not online, where are you?
I've been involved in the online advertising business for about 7 years now and things have not been growing by leaps and bounds, but the interest is there. Appreciation for advertising online is now growing a bit. Businesses are recognizing the need to be searched online. Internet penetration in the Philippines is growing quite fast nowadays especially with the aggressive marketing stance the telcos are doing with their internet connectivity services.
How do we go about this?
I remember Dr. Ned Roberto saying in one of the DM Forums I attended years ago, that marketing will no longer be about mass marketing, but one-on-one marketing. With the many new ways to get information and the barrage of ways consumers get entertained, there is no one medium now that would allow you to reach the market fully. Find your niche, reach your target market... how? Be searchable!
How do you become searchable? The fastest and easiest way to do this on your own is to do a pay-per-click ad through Google Adwords. Yup, it is very easy and you can do it on your own. If it's rankings on search results you are after, then you are looking for a search engine optimizer.
Watch this video on Google and Brands -
Put your business online easily by using Google Apps for Your Domain. It's FREE! And all you need is a domain name. Sign-up and you're good to go in just a few minutes. Know more about Google Apps for Your Domain (and schools can definitely use this too!) through this video -
What is this Blogging Thingy?
I know sometimes I get so excited explaining what blogging is all about and my latest "victim" was SM Group of Companies Director Mr. Herbert Sy, the gracious host of the latest blogger event here in Manila. Blogging is basically a medium where individuals or companies can share their ideas/stories. The medium (which works as an online journal) may be used for personal or business use. Lately, quite a number of companies and PR agencies have been working with bloggers to gain attention and get feedback for their products and services.
Wanna set-up your own blog? Watch this -
What is the importance of putting your business online? How do we go about this? What is this blogging thingy?
If you're not online, where are you?
I've been involved in the online advertising business for about 7 years now and things have not been growing by leaps and bounds, but the interest is there. Appreciation for advertising online is now growing a bit. Businesses are recognizing the need to be searched online. Internet penetration in the Philippines is growing quite fast nowadays especially with the aggressive marketing stance the telcos are doing with their internet connectivity services.
How do we go about this?
I remember Dr. Ned Roberto saying in one of the DM Forums I attended years ago, that marketing will no longer be about mass marketing, but one-on-one marketing. With the many new ways to get information and the barrage of ways consumers get entertained, there is no one medium now that would allow you to reach the market fully. Find your niche, reach your target market... how? Be searchable!
How do you become searchable? The fastest and easiest way to do this on your own is to do a pay-per-click ad through Google Adwords. Yup, it is very easy and you can do it on your own. If it's rankings on search results you are after, then you are looking for a search engine optimizer.
Watch this video on Google and Brands -
Put your business online easily by using Google Apps for Your Domain. It's FREE! And all you need is a domain name. Sign-up and you're good to go in just a few minutes. Know more about Google Apps for Your Domain (and schools can definitely use this too!) through this video -
What is this Blogging Thingy?
I know sometimes I get so excited explaining what blogging is all about and my latest "victim" was SM Group of Companies Director Mr. Herbert Sy, the gracious host of the latest blogger event here in Manila. Blogging is basically a medium where individuals or companies can share their ideas/stories. The medium (which works as an online journal) may be used for personal or business use. Lately, quite a number of companies and PR agencies have been working with bloggers to gain attention and get feedback for their products and services.
Wanna set-up your own blog? Watch this -
Saturday, April 21, 2007
How to Put Up Your Business' Website at Almost No Cost
In the last 6 years I have been in the online advertising industry I always get asked, “How much does it cost to put your business online?”
Back in the late 90s very few businesses put up websites. The main contention about going online was cost, but aside from that the complexities - the too techie-lingo, the system requirements threw off business owners. Exporters/manufacturers back then were hesitant to put photos of their products online because they were scared that their designs would get plagiarized. All of these issues still holds true today.
Before I went to work full time for the internet industry my Mom and I dabbled in exporting furniture and houseware. My Dad, ever the forward thinker, insisted on putting up a website. We didn’t have the budget to outsource it, so I was challenged to put one up for free. My IT friends all told me that there was a way to do this. Do the web pages myself and then upload it in a free webhost. I then bought a copy of Dreamweaver and bugged one of my friends to teach me how to navigate it. He was such a sweetie coz I managed to upload our company’s website in no time. That was in 1999. Eighty percent of our revenues came from online inquiries. And guess what, the only cost to us was the monthly charges of Philonline.
Things were much more difficult to do 8 years ago. And I could say that it’s now very, very easy to put your business online today.
So how does one do it? (Disclaimer: I’m no web designer/developer, this is a do-it-yourself guide for non-techie business owners/freelancers).
(1) Determine the content of your website.
List down all the things you want to be found in your website. (Yes, include even the mundane things). Just list everything first, you can always cut down later.
Then organize. Think outline. Remember when your English teacher used to force you to do outlines before you start on your paper? It works the same way.
And then, of course, determine where you’re going to get all those content from within your company. List down the stuff you need to write and the photos/graphics you need. And since you’re doing it yourself. Keep it simple coz you’re going to be the writer as well.
Congratulations! In techie-lingo you have just completed your website’s content architecture.
(2) Data gathering and writing comes next.
Now don’t get unfazed, this is just the part wherein you write out the outline. Just make it short but informative.
At this point you have to keep in mind how everything ties up together. Your message has to have one voice and remember consistency is important in branding. (And branding’s another matter entirely, I’ll write about this later).
When your done writing out your content, congratulations! You are now a certified copy-writer.
(3) Design your website.
Knowing the information you want to share in your website is key. At this point you have to define how you want your website to look.
Get a pen and paper and do some doodling. You don’t really need to draw it out. It’s just like drawing on paper how you’re going to put furniture in an empty room. Just boxes and lines to see how things will flow in your website.
Case in point. Keep in simple. Remember, you are doing this yourself.
And it’s best to surf and check out other websites so you’ll have an idea how you want things to look. Keep in mind when designing your website that it should be easy for your readers to navigate your site. That’s called usability in techie-lingo.
(4) Develop your website.
Gulp! How does one do this?
I said earlier that it’s very easy nowadays to put your business online. All you need now is your domain name. Domain Name is your company’s internet address. A lot of search engine optimizers say that you should use a descriptive domain name. Meaning something that best describers your company’s products and services. If you’re selling pancakes, then www.pancakes.com is best. If you’re selling condominiums, then name it condominium.com. A friend of mind shared the other day that it worked well for her to put “Filipino” or “Philippines” in her domain name.
Purchase your domain name online or go and buy it from a web hosting company. You can easily search for them through Google.
When you already have a domain name, go and get the only thing you need now – free usage of Google Apps for your Domain.
(5) Publish your website and then generate immediate traffic by advertising online through Google Adwords.
Back in the late 90s very few businesses put up websites. The main contention about going online was cost, but aside from that the complexities - the too techie-lingo, the system requirements threw off business owners. Exporters/manufacturers back then were hesitant to put photos of their products online because they were scared that their designs would get plagiarized. All of these issues still holds true today.
Before I went to work full time for the internet industry my Mom and I dabbled in exporting furniture and houseware. My Dad, ever the forward thinker, insisted on putting up a website. We didn’t have the budget to outsource it, so I was challenged to put one up for free. My IT friends all told me that there was a way to do this. Do the web pages myself and then upload it in a free webhost. I then bought a copy of Dreamweaver and bugged one of my friends to teach me how to navigate it. He was such a sweetie coz I managed to upload our company’s website in no time. That was in 1999. Eighty percent of our revenues came from online inquiries. And guess what, the only cost to us was the monthly charges of Philonline.
Things were much more difficult to do 8 years ago. And I could say that it’s now very, very easy to put your business online today.
So how does one do it? (Disclaimer: I’m no web designer/developer, this is a do-it-yourself guide for non-techie business owners/freelancers).
(1) Determine the content of your website.
List down all the things you want to be found in your website. (Yes, include even the mundane things). Just list everything first, you can always cut down later.
Then organize. Think outline. Remember when your English teacher used to force you to do outlines before you start on your paper? It works the same way.
And then, of course, determine where you’re going to get all those content from within your company. List down the stuff you need to write and the photos/graphics you need. And since you’re doing it yourself. Keep it simple coz you’re going to be the writer as well.
Congratulations! In techie-lingo you have just completed your website’s content architecture.
(2) Data gathering and writing comes next.
Now don’t get unfazed, this is just the part wherein you write out the outline. Just make it short but informative.
At this point you have to keep in mind how everything ties up together. Your message has to have one voice and remember consistency is important in branding. (And branding’s another matter entirely, I’ll write about this later).
When your done writing out your content, congratulations! You are now a certified copy-writer.
(3) Design your website.
Knowing the information you want to share in your website is key. At this point you have to define how you want your website to look.
Get a pen and paper and do some doodling. You don’t really need to draw it out. It’s just like drawing on paper how you’re going to put furniture in an empty room. Just boxes and lines to see how things will flow in your website.
Case in point. Keep in simple. Remember, you are doing this yourself.
And it’s best to surf and check out other websites so you’ll have an idea how you want things to look. Keep in mind when designing your website that it should be easy for your readers to navigate your site. That’s called usability in techie-lingo.
(4) Develop your website.
Gulp! How does one do this?
I said earlier that it’s very easy nowadays to put your business online. All you need now is your domain name. Domain Name is your company’s internet address. A lot of search engine optimizers say that you should use a descriptive domain name. Meaning something that best describers your company’s products and services. If you’re selling pancakes, then www.pancakes.com is best. If you’re selling condominiums, then name it condominium.com. A friend of mind shared the other day that it worked well for her to put “Filipino” or “Philippines” in her domain name.
Purchase your domain name online or go and buy it from a web hosting company. You can easily search for them through Google.
When you already have a domain name, go and get the only thing you need now – free usage of Google Apps for your Domain.
(5) Publish your website and then generate immediate traffic by advertising online through Google Adwords.
Thursday, March 01, 2007
Why Search Advertising Works
I was at the De La Salle Canlubang yesterday morning and I was assigned to speak about "how to convince your customers to patronize your product". Now let's assume you already have your product, did market research (Dr. Ned's way) before you actually produced it. And the market said it's acceptable and that they will purchase your product.
You can have the most extravagant, biggest, noisiest marketing campaign ever but there would still be consumers that won't even mind your campaign, change channels during your commercial, tune out your jingle and not even notice your print ad... much less buy your product. Why? Because they do not NEED it.
I asked my audience yesterday, "When you see a pancit canton TV ad, would you immediately ran out of your room and buy one at the nearest sari-sari store?" They all shook their head, no. Unless you're extremely hungry or craving for pancit canton then that's the time you'll purchase one or cook one (if you have it in your pantry).
Stuck in traffic, half-asleep in the FX, you hear a plug for a movie premiere. It's the latest film of Jackie Chan. Are you going to call the number and reserve for tickets? Unless you're my friend Ruth who's gaga over Jackie Chan, I highly doubt you'll buy tickets. Print ad? I know you get the drift...
Fact is, unless the person seeing/hearing/watching at your ad needs your product, today, tomorrow or next week there wouldn't be purchase at all.
The yellow pages is the most tangible way to describe what search advertising is. I am sure you do not open the yellow pages unless you are looking for the telephone number of a product/service or person you are looking for. Search advertising is where you make yourself available in a medium (be it print or web) and your consumer finds you or clicks you at the precise moment of their need. The UAI study of DPC Yellow Pages in 2005 showed that of those who saw the ad in the YP, 78% bought the product/service. Print was 15%, Radio 37% and TV 26%. Piper Jaffray's "The New eCommerce Decade: The Age of Micro Targetting" also said that the most efficient marketing channel is SEARCH.
Search advertising allows you as well to target your market precisely. You don't need to be seen unnecessarily, thus allowing you to spend your marketing budget on those who actually need your product. Your customer's need brings him to you. But this doesn't mean you shouldn't do any branding activity. Now, that's a different ballgame.
There are three models of online search advertising as discussed by Abe, I think the best among them is still the click-through model, but of course, if it's a branding activity you are doing, better go for the impressions. Both are available in Google Adwords anyway.
You can have the most extravagant, biggest, noisiest marketing campaign ever but there would still be consumers that won't even mind your campaign, change channels during your commercial, tune out your jingle and not even notice your print ad... much less buy your product. Why? Because they do not NEED it.
I asked my audience yesterday, "When you see a pancit canton TV ad, would you immediately ran out of your room and buy one at the nearest sari-sari store?" They all shook their head, no. Unless you're extremely hungry or craving for pancit canton then that's the time you'll purchase one or cook one (if you have it in your pantry).
Stuck in traffic, half-asleep in the FX, you hear a plug for a movie premiere. It's the latest film of Jackie Chan. Are you going to call the number and reserve for tickets? Unless you're my friend Ruth who's gaga over Jackie Chan, I highly doubt you'll buy tickets. Print ad? I know you get the drift...
Fact is, unless the person seeing/hearing/watching at your ad needs your product, today, tomorrow or next week there wouldn't be purchase at all.
The yellow pages is the most tangible way to describe what search advertising is. I am sure you do not open the yellow pages unless you are looking for the telephone number of a product/service or person you are looking for. Search advertising is where you make yourself available in a medium (be it print or web) and your consumer finds you or clicks you at the precise moment of their need. The UAI study of DPC Yellow Pages in 2005 showed that of those who saw the ad in the YP, 78% bought the product/service. Print was 15%, Radio 37% and TV 26%. Piper Jaffray's "The New eCommerce Decade: The Age of Micro Targetting" also said that the most efficient marketing channel is SEARCH.
Search advertising allows you as well to target your market precisely. You don't need to be seen unnecessarily, thus allowing you to spend your marketing budget on those who actually need your product. Your customer's need brings him to you. But this doesn't mean you shouldn't do any branding activity. Now, that's a different ballgame.
There are three models of online search advertising as discussed by Abe, I think the best among them is still the click-through model, but of course, if it's a branding activity you are doing, better go for the impressions. Both are available in Google Adwords anyway.
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