At the Advertising Congress

I expected to experience a grueling long-trip to Subic yesterday, but was surprised to have a pleasant one despite of the fact that the driver was a tad bit reckless and arrogant (he should be taken off the streets!) and we were hailed by the MMDA for swerving (he got off by bribing him with PhP20! - BAD, BAD, BAD!).

Derek Callow, Regional Marketing Manager for SouthEast Asia of Google Inc., delivered a talk about the "Future of Internet" and cited mainly that marketers and advertisers should make sure that their campaigns should take an integrated online and offline approach. To learn more I'm doing a whole day hands-on workshop on December 11 in coordination with the Philippine Trade & Training Center.

Here are some photos from the event -

Derek and iGoogle

Derek's here in Manila and here's a video Erwin Oliva of Inquirer.net took earlier today where Derek speaks about getting more local content from users and developers from the Philippines.



Check out Erwin's full story at Inquirer.net.