Are You Afraid of the Big Bad Blogger?

We have seen the rise of social media in the past few years. Companies have been riding the bandwagon by finding ways to have their products and services talked about in blogs, micro-blogs, social networking sites etc. A number have been paying PR companies to handle it for them, a number have been doing it on their own. Some projects work, some don't. Marketers are probably asking if using social media to reach their consumers is worth it.

Margaux Salcedo published an article on the Sunday Inquirer Magazine, "Please Don't Give Blogging a Bad Name". In this article she calls out an unnamed PR agency and blogger for committing extortion on a resto owner who has refused to pay PhP120,000 a month to have good reviews on a popular food bloggers site. This issue isn't really new. It has been talked about in the community for more than two years now. Margaux only managed to bring it out in the open. 

I am not really interested in the name of the agency and blogger. What I am interested in is putting another perspective into this issue since it's been apparent -- big time (like this) and small time. 

Extortion/black mail is rampant in any industry. There would always be bad apples in any industry. Granted that what this PR agency/blogger is doing is wrong, one should be like Georgia and hold steadfast to what you think is the right thing to do. Your company's reputation should rely on the good service that you provide and not because of a PR spin. Word of mouth marketing works because of that and not because you pay an agency or a blogger to do it for you.

A number of companies have asked me for help on their social media strategy, but since I'm too busy with my day job I just tell them this:

1. If you want to utilize social media to reach out to your customers do it yourself.

2. Be clear on your objectives. Is it to show testimonials? Get more sales? Clear your reputation? Community building?

3. If you really need help, find someone you can trust to help you out. And check the reputation of that person/company you are hiring. Also check if their past campaigns have been successful.

4. What social media helps in is just to get more content online about your product/service. It doesn't really scale and when you do events the effect is just short term.

5. And finally, don't allow anyone to rip you off. 

So don't be afraid of BBB. Be like Georgia :)

Using Blogging as a Learning Tool

Two years ago I taught a communications class in De La Salle University and one of the things I required my students to do was blog. Back then they had to upgrade their school email into a Google Account so they could use Blogger for their blogs. Google has now included Blogger as one of the additional features of Google Apps (read more about it here).

I wanted to hit two birds with one stone when I asked my students to blog:

(1) To immerse them in new technologies for communication;
(2) As a learning tool, they had to post new discoveries about specific topics in their blog.

Some of them groaned since they didn't really like writing (I found out that most of them wanted to take another college course, but their parents forced them into it), but since it was part of their grade they complied. I actually discovered quite a lot of talent among my students. The quiet ones apparently had hidden arsenals within them and I used this as a way to bring them out of their shell.

And I think using blogging as a tool worked. Most of my students have graduated from college and I've been pleasantly surprised since most of them are working for businesses related to new media. Most of them are responsible for their companies online programs.

Awesome ;)

2010 Cannes Lions International Advertising Festival PH Representatives

A few weeks ago I managed to sneak in some time to attend PANA's event to send-off the Philippine representatives for the 2010 Cannes Lions International Advertising Festival. I just checked their site and apparently the festival was last June.

Anyway, I just wanted to send my congratulations to the representatives. Awesome team based on the videos that were show during the event (was hoping that they'd upload the vids on Youtube but couldn't find it). RizCongrats Nino Gupana and John Paul Cuison (Leo Burnett Manila), Timothy Villela and Rizza Delle Garcia (BBDO Guerrero). I'm sure you guys had a blast!

Choosing Bloggers for Your Marketing Campaign

There is much talk today about the relationship between PR agencies/advertisers and bloggers and as with any relationship there is a disconnect on understanding each others objectives and expectations. Both have one common goal though and that is TO TELL A STORY.

I've often been asked by both PR agencies and advertisers how to choose bloggers when they have events. I always tell them that the best way is to immerse themselves in the blogosphere so they can handpick based on their requirements. Some choose by doing a search on Google using keywords that relate to their product/service and this actually helps especially if you want to limit your list.

Here are some tips on choosing talented bloggers (if you want to do it on your own or you want to make sure that your agency doesn't resort to choosing the usual ones):

1. Define your objectives on why you want to utilize bloggers for your campaign. Is it to increase traffic on your site? Add more content about your product/service online? Make reviews? Try out your product/service?

2. Do a search on Google using keywords related to your product/service. You can also use Google Blog Search for this.

3. Check out the content of the blogs that you found and relate them to your objectives.

4. Also check whether the blog's content parallels your target market. You can do this by checking the blog's content. The more interesting blogs are those that have original content (text and photos and videos even).

5. And (optional) you may also wish to do a check on a blogger's reputation.

Blog traffic is something that most bloggers won't disclose and in my opinion this should only work if you compare based on the niche and not the totality. After all people read blogs depending on the passions and interests that they pursue online.

Some related content you may be interested in:
Instructions by Jayvee Fernandez
The Nightingale, Bloggers, Press & PR by Juned Sonido

Conference for Aspiring Marketing Professionals

Last February 6, 2009, 4,000 students from different universities converged at the PICC Forum for the Conference for Aspiring Marketing Professionals. They were treated to a wide array of new and emerging marketing concepts and of course the Internet and Marketing Association of the Philippines was at the forefront of the event, represented by Mon Duremdes to speak about digital marketing. 

Here's the Steve Jobs of IMMAP in action!

Digital Delivers: Building Brands through Internet and Mobile Marketing

The title is this year's battlecry of IMMAP.

The other day the Internet and Mobile Marketing Association of the Philippines (IMMAP) inducted it's new set of officers. I still remember the coming out party of IMMAP back in November 2006 in Greenbelt and then the first induction of members two months later (I was part of the first set!). 

IMMAP has grown by leaps and bounds and as Donald Lim (founding president) shared they were the most productive board with 2 major summits and course-offerings and a whole lot of activities during their term. Aside from that IMMAP has played an important role in evangelizing about the use of the internet and mobile platforms for marketing. A mean feat especially since this advocacy entails a lot of education.

 

Kudos to the old board and congratulations to the new set of officers of IMMAP!

1. President - Arthur Policarpio, Snapworx
2. Vice-President - Angeli Lambsdorff, DentsuIndio
3. Board Secretary - Arlene Amarante, Microsoft Advertising
4. Treasurer - Norelyn Babiera, Fiera de Manila

Committee Heads:

International Linkages - Jojit Alcazar
Industry Relations - Donald Lim
Research - Leah-Besa Jimenez
Standards and Ethics - Chris Concepcion
Education - Arlene Amarante
Academe and Youth - Mon Duremdes
3rd Internet & Mobile Marketing Summit - Angeli Lambsdorff
3rd Annual Boomerang Awards - Ed Mapa
PR - Melissa Limcaoco
Membership - Bing Kimpo
Fellowship - Mike Palacios
Advocacy - Nix Nolledo

Awesome Ad

I saw this ad on TV when it first came out about a month ago and I must admit I still look forward to seeing it on TV (translation: I don't change the channel when it comes up) because it's catchy. What's awesome about it though is how it has been viewed over 200,000 times in about a month (added 2 Youtube channels that have it).

Now some might argue that number is small compared to when it's shown on TV where eyeballs would be much higher. BUT! I would argue back that the efficiency of message delivery would be much, much higher when the person searched for it and watched it with undivided attention online. (Do you actually really pay attention to TV ads in between show segments? I do when it's this ad and the McDonald's ad.)

I was quite ecstatic to see TVCs being placed on Youtube since it shows that agencies and advertisers are dabbling more and more on viral marketing. 

A great sample of this would be HP's Yetube campaign.

Up next: creating your Youtube channel. 

We're Finally Getting There

The landscape for digital marketing in the Philippines have changed significantly in the past couple of years. I remember back in 2001 less than 5% of companies who would join exhibits would have email addresses much less websites. My Mom's export company back in 1999 stood out even though we were a newbie because we had a website (a home-made one by me!). 

It's been ten years since I started working on digital advertising stuff and I must admit it's been really slow to catch on in the Philippines. Really slow. I started off with online directories and the challenge back then was getting business to get their information online, must less have them showcase their products/services. After that phase was done (took a few years to get businesses comfortable) the next task was to convince companies to advertise online.

And I dare say we are going over that we're finally getting over that mountain.

But the next task is educating how. It's the most difficult phase I believe and a lot of organizations and people have been doing just that the past couple of years. What helped a lot in this process I believe are social networking sites and blogs and the Social Media Usage study of Universal Mccann clearly shows that a lot of active Filipino internet users spend a lot of time on these services. I've been seeing a lot of local ads on Facebook the past few months and more and more companies have been tapping bloggers because they want to be talked about online. It's just a matter of time.

Reports show that bulk of the online marketing spend goes to display ads (i.e. banner ads), I think this is because there is still a lack of better understanding of search. I believe this year that's where things will head to since: (1) advertisers will be looking for better ROI; (2) there will be better understanding that search isn't about demographics but direct needs; (3) there is more than enough available content online where advertisers can become relevant links for their target market; and (4) the continued growth of Filipino internet users. 

After all, what company wouldn't want to have returns at minimal investment?

Should You Advertise Online During Crisis?

I got a barrage of questions from a former colleague earlier about advertising online. His exact question was, "Why should I advertise online even during crisis?"

The answer is easy.

Because advertising online (especially pay-per-click ads) is the most cost efficientmedium of advertising.

"Are you sure?" he said.

"Of course!" I answered back.

Before the advent of the internet our parents used the yellow pages (or the directory) to find suppliers they need (they still do!). They open up the book, find the right category and start calling the supplier they need. The same way we do online. We go to Google and search. Right?

You only search based on your needs. Be it to purchase something. Canvass. Do Reviews. Find a store. Compare. Or just simply because they are curious. You don't really search for something you don't really need right? 

The internet has a wealth of information and that's how a lot of people find info nowadays. Being there as relevant links or text (or even display ads) also helps because it may end up tickling the fancy of the person in that page. 

Anyway, in a more formal note, Piper Jaffray & Co. in their study “The New eCommerce Decade: The Age of Micro Targeting” found out that the most cost efficient way of acquiring customers is via search at $8.50 per customer acquired, the yellow pages follows second at $20 cost per acquisition. 

Makes sense doesn't it? And during crisis every centavo counts. 

So have you searched for your product online lately?

The Value of Blog Marketing

A few weeks ago I had the privilege of being invited to speak about blogging to the International PR Association (Philippines). The attendees were the head honchos of long-time PR agencies and they basically wanted to understand what blogging is all about.

Blogging seems to be the craze in the country lately and more and more companies are taking a dip into it. IMMAP has also come up with an online course on blog marketing and we're just finishing it up a bit and it should be available in the coming month. Janette has also introduced her own course through her book "Blogging from Home".

If I was still a marketing manager I would definitely look into blog marketing, moreso because the products I used to handle were online and mobile services. And I would ask the question, "What value does it have for my brand?"

Some say that the internet is a totally different landscape. It's another world that emerged when it became a commodity. And studies have shown that people go online to search and check email. The key word there is SEARCH.

And now you must ask, "If I do an online search for my brand/product what do I see?"

Now you better check to see what's available online about your brand. To check, go here.

. . . (waiting for you to check)

So now that you've seen what content is showing up on search results about your brand then now you know more or less the value of marketing through blogs. Blogs provide content and do help in getting in the message your want to convey to readers. Content is essentially, I believe, the value of blog marketing and that includes brand awareness, testimonials/trial, the layman explanation of your service and feedback.

Don't forget, search and content go hand in hand.

Google Lauches "Google Insights for Search"

Ever wondered how your products fare online? Search and content works hand in hand. Why not do a search on your products/services by using keywords that would probably direct people to your brand. Did your company's website come out in the first page of the search results? Did you find other websites/blogs talking about your product?

Google innovates further by providing a new tool for its advertisers, "Google Insights for Search". It's a tool that allows advertisers to compare keywords based on its search volume.

Let's say I'm a travel agency selling trips to different beaches in the Philippines. Here are the keywords I used to compare:

Boracay
Palawan
Bohol

And got this result:


Which tells me that Boracay is a term that is twice as much searched as Palawan and Bohol.


The tool also tells me which countries are interested in it (Philippines, Hongkong and Singapore). The map at the side also gives me an idea about where the volume of searches come from by region and it clearly indicates that most of the searches come from the Philippines. (You can also filter by country, year and regions)


Aside from the keywords I provided, the tool also provides both top searches and rising searches that are related to my keywords. Making it easy for me to know what keywords I should use to create a Google Adwords campaign.

Methinks "Google Insights for Search" is good for the following:

1. Provides great input for keywords to use when creating Google Adwords campaigns
2. Helps in giving me an idea which of my products are more searchable (and perhaps sellable) than others
3. Let's me know what regions/countries are interested in my product (great for exporters!)
4. If I was just starting out a business I could actually also use this tool for marketing insights (target marketing!)

Information at its best.

Corporate Blogging

I caught up with the organizer of the Corporate Blogging seminar held at the Asian Institute of Management. In this video Regnard Raquedan talks about the reason why he came up with this project, what corporate blogging is all about, who it is relevant for and what it brings for business.

Some Insights about Blog Marketing

I have been involved in the largest parties and events so far in the Philippine blogosphere and these include the following:

Philippine Blog Awards (Year 1, I was a host), 150+ attendees
iBlog3 and iBlog4 (as a speaker), over 300+ attendees
Taste Asia 1 and 2, over 200+ and over 450+ attendees respectively
88db.com Party for Bloggers, over 100+ attendees
Buhay Coke Party for Bloggers, over 300+ attendees
Ponds Event for Bloggers, over 100+ attendees

I've attended and participated in all these events as a blogger, but there is much insight that could be generated from these activities as a marketer. I've been asked countless of times by ad agencies, PR agencies, brand and product managers etc. to share my thoughts about blog marketing and I realized a lot of things as I was doing the IMMAP courses for search engine marketing and blog marketing.

What is blog marketing for?

If you want to try out new media marketing there are two important things: (1) content and (2) search. Consumers go online and do a search to find more information about a company's products/services. This is inherent in the buying process and with prices skyrocketing then people will surely try to find more information and reviews about a product. That's where blog marketing comes in.

But?

When a company tries its hand in blog marketing it should have a sound strategy for it. They could do it on their own by creating their own blog or they could just probably hold events and invite bloggers. One thing that's sincerely lacking though is the follow-up strategy after holding these events. I have yet to see a company who at the very least compiles write-ups about the events they've held and only a few bother to leave thank you's for those who attended.

So before you spend your budget on a blog marketing spree here are some things that you should think about:

1. Holding huge parties/events for bloggers is great, but is your product something that everyone uses (i.e. Coke) or is it best to just invite a specific niche of bloggers?

2. Bloggers also experience what you call "blogger fatigue". Sometimes its best to reach out to a specific niche since the bloggers will be more interested to make a post.

3. Must be our shy-Pinoy culture but a lot of bloggers are still wary to join contests. If you want to do a contest it's not enough to have an announcement through blogs, you have to follow-up, follow-up and follow-up and target key people who can help in spreading the word.

4. If you're going to hold an event for bloggers, it's important to make them experience your product/service. Holding a mall-type show just doesn't work. And get hosts who know what they are talking about.

5. Have someone in your company who understands how the community works or maybe at least somebody who is willing to learn.

And don't forget to plan on what you're going to do about that database you've gathered after the event. That's another post altogether, well maybe soon.

Happy weekend!

Blogging as a Marketing Tool

More and more companies in the Philippines have been paying attention to bloggers. I'd say there are probably at least 3 events every week where bloggers are invited. It could be in the form of an activity with a handful of bloggers to really huge parties attended by hundreds of bloggers. Bloggers have also been receiving samples through mail and requests for reviews.

It's important for companies to be found online especially when people do searches about their products or services. Content is key here. Aside from a company's website, internet users also seek other types of information, especially reviews and testimonials which they find largely through blogs or review sites.

That's the reason why companies have been reaching out to bloggers and inviting them to their events. It's online word-of-mouth at work.

The past few weeks several big brands have been actively pursuing bloggers and these include the following:

1. Coca-cola recently held a "Buhay Coke ng Bloggers" party at the Taste Asia (Mall of Asia) and have announced a video blog contest.

2. Coffee Bean & Tea Leaf sponsored a workshop on writing, making videos and photography last week and have extended the deadline of their contest.

3. Ponds (Unilever) is holding a party for bloggers on July 4, 2008, Friday at the Taste Asia (beside SM Hypermarket) at the Mall of Asia and will also be launching a contest of their own.

The Universal McCann study did say after all that 65.8% of active internet users in the Philippines read blogs.

The Art of Hiding from Salespersons

This post is not meant to demean hardworking salespersons. I do admire them since I know that to be an effective salesperson you gotta have the following: (1) talent; (2) love for your product; and (3) a lot of tiyaga.

I did go through a sales job too, in another lifetime and I hated it. I just couldn't handle the rejection and I didn't like doing follow-up. My colleagues kept telling me (also said in workshops) that you shouldn't take things personally. Oh well, I realized then that I would never become a great salesperson and I'd rather do something else. So since then I shifted my career. Now that's another story.

Anyway, back to the topic at hand. Most of us have experienced getting spammed by marketers. Spammed not only in our email, but also through phone calls, SMS and direct mail. It's a basic formula used by marketers since at the average they do get 2-3% assured sales from it (that's why we get a lot of trash in our mailbox, offline and online).

I've mastered the art of being deadma about these things. I rarely get spam mail because I use Gmail. I get a lot of SMS especially from those promoting loans and a lot of the mail delivered by the postman goes to the trash can, including flyers stuffed in my bills. I've also mastered the art of saying no to telemarketers who call and ask if they can do a pitch over the phone (I just always say that I'm on my way out). Funny, but there are those who are really persistent and I handle them by giving them my email address so that whatever it is they're trying to sell to me gets caught in the spam filter. LOL.

We're bombarded with loads of information everyday, so I guess it's important to cultivate one's skill in filtering all these info. I also meet a lot of people every single day and I also have to weed out what's important and what's not. I guess at the end of the day the game is still about "need". If you target me and I don't need what you're selling, no matter how much you bug me you won't get any response from me.

Blog Marketing

The Universal McCann study on "Social Media Usage" claims that about 65.8% of active internet users in the Philippines read blogs. That's more than the circulation than any of the major broadsheets and magazines. With that in mind a lot of PR practitioners, marketers and advertising agencies have been taking notice (finally!) of the platform.

I've been asked time and time again by former colleagues, college classmates and friends what blogging is all about. They've been asking me because they found my blog somewhere and thought that using new media for their companies is something that they should look into.

Below are some slides that I put together for a workshop I did about blog marketing.



Feel free to ask questions.

Social Media Usage in the Philippines, a Review of the Universal McCann Study

I got excited over the study made by Universal McCann for social media usage (check out the study) and I chewed on the 80-paged report yesterday. What can I say? Stats make my heart do flip-flops. I miss my research mentor.

Tumble-weed crossing...

The study showed quite a number of big numbers and after review of the study I thought it should be noted that the study is a good indicator of what's happening in the market, but should not be taken to represent the whole market. Take note that they had 17,000 respondents from 29 countries, that's less than a thousand per country. I'm not keen on unearthing my notes on how to compute how much population less than a thousand can represent. Anyway, as my guru said, "READ WITH CAUTION".

I thought as well that the 15.4% internet penetration rate is grossly understated. AC Nielsen said that we're expected to have 24 million in our country this year and that's almost 27%, almost double of the penetration rate stated in the study.

The report claims to represent the online social media activities of active users. Active users being the "key leaders" and "drivers of adoption". They are what Mr. Ed Mapa coined as the "prosumers" in last year's National Marketing Conference. Active users/prosumers are the early adopters and those who do things on their own accord. They are the ones who are followed as examples by the "wait and see" crowd and for marketers they are important because they help get the word out, thus influencing consumers down the line to purchase/use products/services.

The study claims that the Philippines has 3.7 million active users. I did a bit of mathematics to align it with the supposed 24 million internet users and the number should be 6.48 million.

I have been asked by marketers time and time again about the demographics of the online market. I have continuously refused to succumb to explaining it the traditional way. Fact is you can never really tell if the eyeballs visiting a site is from a young child or a grandpa. What you can extract however is the profile of that person visiting that site. Fifteen and fifty year olds can both enjoy the same online game eh? Yup.

Anyway, the study Univesal McCann made is quite a good indicator of what's happening in the online market. Ahhh, the bloggers would be so happy.

Reading Blogs. 65.8% of active users read blogs, to current number of users it translates to 4.2 million. Five of the most read categories/topics are: personal, family/friends, music, news/current affairs, film/TV. IMHO it's true, I have a smattering of niche blogs, but my most read blog is my personal blog (I guess people find reading this blog boring LOL).

Writing Blogs. Only 4.8% of active users blog! That's roughly only about 311,000 in the 24 million internet users. I wonder though if the stats for the categories was correct since the page was exactly the same with the "reading blogs" page. Typo? Top 3 contents posted include: photos, video, and recommended website.

Social Networking. Everyone knows that it was the Philippines who put Friendster on the map (now with 10.7 million users in the country). The study said that 83.1% of active users have a profile in a social networking site. Let's not even bother to smudge in the numbers. Users normally upload photos and videos and install apps.

Sharing Content. Active users share the following content: photos 86.4% and videos 60.5%

Consuming Content. 98.6% of active users watch videos and 45.2% use RSS.

These are very exciting numbers and the Philippines is in the forefront compared to other countries. The indicators for growth is also rising by leaps and bounds. I've been seeing a number of local promotions targeting online users, but it's not picking up. Why? Because the marketers are still doing things the traditional way.

Ad spend to promote these endeavors are going to tv, print and radio, I have yet to see ads being placed on search engines and social networking sites. I think what they sadly forgot to take into account is the fact that the profile of internet users are very much different from those who watch tv or read newspapers. I'm a big internet user and I get my entertainment online through Youtube and I read news online as well. I don't watch TV often (especially now it's busted). The name of the game in marketing online is being able to profile your target market well and reaching out to them when they pursue their interests online when they read, watch and upload content.

Want to try out RSS? Subscribe to this blog via email.

Podcasting and Vlogging the Filipino Way

Last Saturday at the iBlog4 I was teamed up with popular Pinoy vlogger, Coy Caballes, to speak about podcasting and vlogging. Instead of doing it the regular-ala-preso-way Coy and I decided to do a short video about our iBlog4 assignment. We did not use any high-tech equipment to produce this video and hopefully we managed to inspire others to try out podcasting and video blogging.

Here's the bit about podcasting -



And on video blogging -



Read more about iBlog4 at An Apple a Day.

Understanding Google Analytics

Google Analytics I'd say is the best tool there is to track data on your website or blog. A few months ago I wrote a short overview about it, but I've gotten quite a number of requests on how to understand the data provided by Google Analytics.

Looking at stats in Google Analytics is pretty much a walk in a park, however it may seem like a daunting task when you have to submit a report. Aside from piling up information, of course you have to make sure that the stakeholder reading your report should understand it. I had problems in my past job making my report understandable to non-techies. I just got blank face when I mentioned the terms page views, referral sites, user sessions etc. It's also best to have a report that's both qualitative and quantitative. Remember top executives and managers have short attention span and they normally don't go beyond the first page of any report.

When you open Google Analytics you'll get to see a myriad of information. Quite easy to understand, here's an outline you can use when you need to come up with an offline report.

*Always define the period of your report.

Site Usage: Site usage provides an overview to the overall traffic of your website. Key among the stats provided in this section are the Page Views and the visitor's Average Time on Site (also known as user session) because this indicates whether the site visitor is looking through your content aside from your home page. The longer your visitors stay in your site, the better.

Visits
Page Views
Pages per Visit
Bounce Rate
Ave. Time on Site
% of New Visits
*it would also be great if you could include graph of your traffic

Visitors Overview: It is also important to know how many visitors your site is getting. Always remind your stakeholder that the reach of one's website is incomparable to traditional media. Bear in mind that those visiting your site are people who need your product/info (your target market). Any marketer would tell you that it's more expensive to acquire new users versus maintaining loyal customers. Content is key to keep your users coming back (it's called site stickiness). The map overlay basically shows you where your visitors are coming from.

Absolute Unique Visitors
New vs. Returning
Map Overlay (countries/territories)

Traffic Sources: This indicates how your visitors found your website. If you have an offline advertising campaign, getting direct traffic may indicate that your visitors may have seen or heard about your website through this campaign. Getting traffic from search engines is important since it indicates that your site is relevant and people are looking for you! Use the Google Website Optimizer to help you make your website more search engine friendly.

Source (search engines, referral sites or direct)
Keywords

Top Content: This indicates which of your pages are being read by your site's visitors. You can perhaps list the top 10 to 20 pages being visited. This helps marketers find out which of their products/services are important to them. This will also help marketers determine which products need more push/promos.

Tech Stats: Google Analytics also provides a lot of statistics that would be helpful to your website manager. It's useful as well for doing usability studies. Some key points include: browser profile, connection speed, navigation analysis and click patterns.

View this for a sample format.

Earning from Blogging

I have at least 4-digits in revenue from blogging. In US dollars.

Yes!

4 digits per month!!!

Yup, you read it right. Four digits with a dot in between the second and the third number.

Gotcha!

I couldn't help but make a pun about it since it's April Fools Day. I have yet to get a check from my blogs, but it's no biggie. It would make me happy, but I see it just as passive income. I enjoy blogging because I like to write and I've lately been enjoying vlogging as well because I want to learn how to edit videos.

Anyway, I've been feeling a bit disturbed for a few weeks now over a conversation between two bloggers I overheard. One is an undergrad taking up engineering and another works for a government institution as a developer. They started off by talking about topics that draw traffic to ones blog, where to get keywords and how to utilize the info to increase traffic and then they started talking about niche blogs that they could create in order to earn more money from blogging.

"I'd be very happy if I get 10,000 pesos per month."

Eveything else was drowned out after I heard one of them say that and the other was pretty much excited about it too. I don't know if they mentioned if they wanted to earn more, but that line stuck and I zoned out then. It seemed to me that they wanted to put in all their efforts in earning from blogging (and that translates as well to doing a number of tricks to get traffic).

I honestly wanted to bonk them in the head.

I know there are a number of successful bloggers who earn a good keep from blogging. And that made me think - can a person live off his/her blog? I asked my pro-blogger friends about it and they said that they all HAVE OTHER sources of income and they said it has to be that way because they don't think that blogging alone would be sustainable.

I was disturbed with the boys because they are both very talented young people who I think should their time in garnering real-world experience before they settle in earning their keep through blogging. They might be surprised on how much easier it would be to earn 10,000 if they really do well using their talents.

Earning from one's blog is no easy feat and I salute those who do. It takes time and effort though to do so. I've been getting a number of requests to do talks about making money from one's blog. I'm sorry, but I'm no expert in that department. There are quite a number of respectable Filipino bloggers who talk about blogging for money and I'd suggest reading Manuel and Ely.